There are 2 distinct stages to web site development, and my costs reflect this:
Web Site Setup: This covers the costs associated with getting the project rolling, and includes things like client contact, concept development, preliminary artwork, and site navigation design. It is on a sliding scale (since bigger jobs take more planning) and ranges from about $750 for a single page web site, up to $1450 for a 50 page web site. Large sites are quoted on a job-by-job basis.
Web Site Construction: Charged per page where a page contains up to 400 words of text and up to 4 photos. Once again on a sliding scale, but downwards in this case as there is a certain amount of the page construction that can be duplicated from page to page. Pricing ranges from $140 per page for a 5 page website, down to $110 per page for 30+ pages.
Why charge per page? Expedience! There are a lot of variables to be considered in building a site, and a pricing structure that includes all of them would confuse the hell out of you. It is a fairly artificial way of doing things, but I know how long it takes to build a site of a certain size, on average, and it's simpler for you to get your head around the cost of the finished product, rather than having to deal with the irrelevant intricacies of the technical process it will take to create it.
For example, a 5 page site would generally involve:
These prices are all inclusive of tasks normally associated with the actual construction of the web site, including FTP delivery to the hosting server, but not including search engine registration. Single Pass search engine registration is available for $105/hr, while on-going search engine management and optimisation programs are also provided.
There is also a range of add-ons available to improve the functionality of your site.
Web Site Management And Back Office Issues Consulting
Training (1-3 people) - Extra $5/hr per extra person
E-Commerce And E-Marketing Consulting
Search Engine Registration and Online Tasks
Web Site Construction (HTML)
Web Site Editing (HTML and image updates)
Scanning And Image Editing
Graphic Design Including Shockwave, Flash and Animations
Service Charge - Registration Of New Domain Name
Service Charge - Re-Delegation Of Existing Domain Name
Banner Ad Design - Non-Animated
Low Resolution Image Scans (640 x 480 Pixels @ 72dpi)
Medium Resolution Image Scans (1024 x 760 Pixels @ 300dpi)
Non-Standard File Format Conversion
For the purposes of client billing, "chargeable work" includes all works done at the request of my client, and/or under client instructions, and includes:
Client contact time including meetings, phone calls and emails
Quoting and presentation development
Concept development and issues management
Ancilliary support tasks, and research and development time
Training and consultation
Design drafts for new sites
Actual works performed
I don't actively approach or "pitch" to prospective clients in the open market, and all work is therefore done at the request of the client or prospective client, and as the result of contact initiated by the client.
Should the work proceed (including new site development), the reasonable costs for tasks outlined above are included in the overall cost quoted, indicated or charged for the work.
If the work does not proceed (whether terminated by the client, or by PDIS), the costs associated with these tasks, and/or work done to date, will become due and payable by the client, and an invoice raised accordingly.
Important: My policy is that preliminary work done in client consultation, concept development and issues management for a new site is part of the job at hand, and not a complimentary pre-cursor to it. As such, this work is fully chargeable.
I don't charge any on-goings, retainers, or programmed maintenance fees, and future work on your site will be charged at my scheduled rate at the time, and will only be performed at your request.
Additional charges will be applied at the relevant hourly rate for:
Extra Images: The prices above assume 4 images per page so a 5 page site will have a content image quota of 20 images (5 pages x 4 images).This does not include images used in the site design, just the ones used in the page content. If the image quota is exceeded, additional images are charged at $12.50 each.
Manual typing, or re-typing, of web site text content delivered in printed form, or by fax.
Manipulation or re-creation of images and graphics where the supplied material is not of a suitable quality to be used on the web site.
Non-Standard File Format Conversion: Includes converting Mac format materials to PC format, manually extracting text and/or images from MS Publisher, Quark Express or PDF files, and converting images that aren't supplied in JPG, TIF, GIF, BMP formats.
Consultation on issues not directly related to web site construction and deployment, during the construction process. Consulting services are available for e-marketing, e-commerce, web site management, operational logisitcs and back office procedures.
Structural and/or graphical changes prior to public release of the site resulting from significant changes to the initial agreed design brief.
The preparation of a second, or subsequent, design concepts in cases where an initial design brief has not been supplied by the client, or where the requirement exists for more than one design concept option to be presented for assessment prior to commencement of work.
Excess Client Contact: An extra charge will be applied where client contact time exceeds 10% of the total cost of the job. Client contact is charged at $75/hr and mainly includes meetings before and during web site construction and that are at the clients request. For example, a 5 page web site costs $1360 so the included client contact quota is $136 @ $75/hr = 1.8 hours.
Terms Of Payment
I have a nominal 7 day payment policy however I realise that many businesses work on a 30 day payment cycle. I do appreciate clients paying promptly and will show my appreciation in any way that I can. Client payment history will also be taken into account when prioritising and scheduling jobs, and particularly during busy periods.
In some cases a deposit or a completion payment may be required before work is commenced, or before the work is released. This is usually determined on a case by case basis depending on the size of the job.