It seems that anybody who can spell HTML is calling themselves a web publisher, but there are many pre- and post-construction issues that need to be managed and co-ordinated for a web site to be a true commercial success.
Technical knowledge combined with my industry and business experience, and an understanding of the internet as a commercial medium, are the hallmarks of what I do, and the strengths that I bring to bear on your behalf.
Web Site Hosting: I'm not an ISP, but I have developed technical relationships with many ISP's and hosting services over the years. I can work with your existing ISP, or suggest a range of alternative hosting options across a range of prices that match your requirements. My role is liason, not reselling, and this applies to domain registration as well.
Search Engines: Search engine profiling is more about quality than quantity, and my aim is to place your web site where your clients are actually looking by combining effective keyword strategies with an understanding of how the different search engines index their own content. I can offer one-off registrations, regular scheduled reregistrations, and monthly search engine management programs.
Marketing: Waiting for your clients to find your web site on a search engine is OK for some, but as the competition increases, passive marketing of this style leaves you out of the race. Link building, targetted email and newsgroups are just some of the tools of the aggressive internet business person who realises that getting to a customer before they perceive the need to use a search engine is the most profitable option. I can carry out programs for you, or train you to do them yourself.
Project Planning: Consider the development of a web site as setting up a branch office of your business. As with any business expansion program, preliminary planning needs to be carried out that identifies the needs of your customers, their expectations of you, the style and location of your new premises, stock levels, supply logistics, administration support, and countless other aspects. In terms of a web site this equates to how much information to put (or not put) on your web site, the range of products to be presented, the size and style of the site, and the navigation structure. My consulting services are available to help you with these issues.
SWOT Analysis: Don't get caught short by rolling out your dream web site only to find that somebody has already done it, has better pricing than you have, and has a web site 10 times the size of yours. As with every business launch, preliminary market research is critical to the development of a successful business model and deployment strategy. A standard SWOT analysis will cost between $500 and $1000, but it could save you a lot more than that!
Web Site Integration: The release of your web site will involve some changes to your existing operational and office procedures. These can be small things like including email addresses on your stationery, and mentioning your web site address in your answering machine or on-hold message. They can also be significant cost savers such as ensuring that your staff first refer enquiries to the web site rather than mailing out an expensive catalogue or brochure. I can assist with a checklist of important, and often overlooked, intergration aspects that will not only make you money, but will save you money as well.
Media Integration: Need your web site to look like your brochure or your TV ad? Does your promotional video need to be available for download from your site? Is a copy of your web site to be included on your multimedia CD? I work with the major graphic design, printing, media and marketing companies in North Queensland, and if there is a need for a joint and co-ordinated program of updating your promotional assets, I already have the contacts in place.
Digital Collateral: "Internet deliverable" doesn't just mean having your promotional assets available for download from your web site. Email is a powerful delivery medium and I can assist with staff training and content management for in-house digital libraries so that scanned images, editorial content, fact sheets, rate cards, digital logo bromides, standard ad layouts, and brochures in PDF format are kept up-to-date and at the fingertips of your sales and marketing staff. Refer to my Add-Ons section for more information.
Back Office: Bringing the internet into your business is just as important as taking your business onto the internet. Learn how to research new product lines and alternative suppliers, how to send interstate and international faxes through the internet at a fraction of the cost, how to harvest email addresses for promotional mailouts, how to find and use government and statutory authority web sites and on-line services, and the cost and time saving opportunities of BPAY, internet banking and on-line credit card acceptance (with or without a web site) just like our own payment portal.
These services are provided on a consultating basis. Please refer to my Pricing page for rates and charges.